Email marketing is a direct marketing method where emails are used to communicate a fund raising message, a commercial message through such means as an email newsletter, and other messages. E-mail marketing is gaining ground on other online adverting methods and U.S. firms spent $400 million on email campaigns in 2006 alone.
Comparison of email campaigns to traditional mail
• Emails are less expensive compared to direct mail and newsletters. All you need is email softwareand you do not even need an IT professional. Automation makes it possible to handle bulk emails without the need for extra employees.
• It is possible to track how you are doing with an email campaign. This way, you can make corrections where they are needed.
• email delivery is quick and the risk of loss of mail is eliminated.
• Emails are paper-free, meaning you will be protecting the environment with email campaigns.
• With e-mail marketing, you reach a more targeted audience.
The advantages of email campaigns greatly outweigh the disadvantages. However, it is important to consider the disadvantages so that you can find possible remedies for them.
Disadvantages of e-mail marketing
• Many people associate bulk emails with spamming. This is because there is a lot of spamming going on and it is difficult for potential clients to distinguish between spam and legitimate commercial emails.
• It is difficult for first-time users to come up with a mailing list.
Tips for success with e-mail marketing
Have an engaging subject line: If the subject line is engaging, people are less likely to click on the delete button.
Get to the point: Get to the point as quickly as possible in your content. Not many web users go through the whole email.
Do not send too many emails: Although it is important to keep reminding people about what is on offer, you should note that overdoing it will make your emails seem like spam.
Offer opt-in and opt-out options
source : pcql.com
